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Free UTM Builder

Create trackable campaign URLs with UTM parameters for Google Analytics

Enter the full URL you want to track
e.g., google, facebook, twitter
e.g., cpc, social, email
e.g., spring-sale, product-launch
Used for paid search keywords
Used for A/B testing different content
🔍 URL Preview
https://example.com/
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💡 What are UTM Parameters?

UTM parameters are tags added to URLs to track the performance of marketing campaigns. They help you understand where your traffic comes from and which campaigns are most effective in Google Analytics.

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Your UTM URL is Ready!
Source
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Medium
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Campaign
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Term
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Content
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Google Analytics Ready

UTM parameters work with Google Analytics

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Copy & Share

One-click copy your UTM URL

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Shorten URLs

Shorten your UTM URLs for sharing

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100% Free

No registration required

❓ Frequently Asked Questions

What are UTM parameters? ▼
UTM parameters are tags added to the end of a URL to track the performance of marketing campaigns. They help identify where traffic comes from and which campaigns are most effective.
What are the 5 UTM parameters? ▼
The 5 standard UTM parameters are: utm_source (traffic source), utm_medium (marketing medium), utm_campaign (campaign name), utm_term (keywords), and utm_content (content variation).
Is this UTM builder free? ▼
Yes, our UTM builder is 100% free with no hidden charges. No registration or sign-up required. Use it as many times as you want.
How do I use UTM parameters in Google Analytics? ▼
Simply add UTM parameters to your campaign URLs. Google Analytics will automatically track and categorize traffic from these links in your reports under Campaigns, Sources, and Mediums.
Can I use this UTM builder with URL shorteners? ▼
Yes, you can create a UTM-tagged URL with this tool and then shorten it using a URL shortener to make it more shareable while still tracking all campaign data.